Popular Nigeria hip hop artiste, Innocent Idibia aka 2Baba has advised Akwa Ibom people to love one another and continue to unite in order to accelerate the transformation of the state.
2Baba, who was one of the guest artistes on ‘Akwa Ndia’, a year-end concert held in Uyo, the Akwa Ibom state capital as part of celebrations for the festive season, described Akwa Ibom as a blessed land that has what it takes to launch itself into global prominence if the people will unite.
The year-end concert conceived to positively engage the youths away from restlessness and social disturbance in promoting the government’s resolution of peace and security in the state kicked off at 6pm on December 30, 2019, and lasted till 6am on January 1, 2020.
The event, which also featured performances by DJs Neptune and Sose, also had comedians and a special appearance by the legendary Mr Xto and Udo Miriam, was concluded with a spectacular 30mins display of fireworks, lasers and sky lanterns released to herald in the new year and decade.
AkwaNdia, sponsored by Coca-Cola, according to the organizers, is a private sector event and the brainchild of ‘The Xperience Council’, a collaborative project between media buying agency,’ Maximedia Global Ltd’ and Soulcomms’ Limited a leading Strategic Communications and engagement company.
Speaking on the initiative, Mojisola Saka, the Chief Operating Officer of Soulcomms Ltd, said Akwa Ndia is a platform to promote the rich culture and unbeatable warm hospitality of Akwa Ibom. “It is a showcase of Akwa Ibom as Nigeria’s next big destination. It is about the fun, merriment, excitement and the boisterous life and “jollification” of Ibomites,” he said.
For Femi Adefowokan, Managing Director of Maximedia Global Ltd, the choice of a local theme was to create a sense of pride and ownership by the indigenes, same as Dakkada.
“We have strongly leveraged our reputation, expertise and goodwill in funding and promoting this great platform of audience engagement with the support of our corporate partners,” he said.